Elevate Your Spirit

Welcome to JSR Spirits, co-founded by visionary entrepreneurs James "Jamal" Simmonds, Jeevan Robinson, and Axcel Simmonds.

JSR is bold initiative dedicated to honouring Montserrat’s spirit through the crafting of premium rums, deeply rooted in the island's rich cultural heritage.

Their flagship offering, the 1768 Rums - Rebel & Revolt pays tribute to Montserrat's resilience, vibrant, and the unwavering pride of its people. At the core of JSR Spirits is a celebration of Montserrat's heroes who fought to defend their freedom and Liberty on March 17th, 1768. This story defines R1768 Rums - Rebel and Revolt's identity.

Simmonds(s) and Robinson are devoted to ensuring their products reflect the essence of the island, showcasing flavours and professional craftsmanship that resonate with its character.

By embracing authenticity and honouring local traditions, they aspire to foster global appreciation for Montserrat's heritage while nurturing unity and pride among its people.

JSR Spirits stands as a tribute to Montserrat; a celebration of its culture, resilience, and the remarkable legacy of its heroes. Through the premium 1768 Rum,s Simmonds(s) and Robinson invite the world to toast to Montserrat and its enduring spirit.